Writing Portfolio
With a degree in creative writing and more than five years experience in the retail industry, my work has included short-form digital marketing projects, e-commerce product descriptions, and social media campaigns as well as longer-form educational and culture pieces.
Marketing Emails
Daily emails deployed by LOFT combining promotional messaging and editorial product stories.
Promotional Campaigns
Promotional copy for LOFT’s marketing campaigns spanning multiple channels and target audiences
Launch Email
Wrap Email
Social Media Ad
Affiliate Marketing
Social Stories
Product-driven and editorial stories for LOFT’s Instagram
Social Posts
Captions for user generated content on Catherines social media pages
Articles & Essays
Long-form editorial and academic work
Academic Writing
Vincent Van Gogh: Into The Undergrowth
Art History Teaching Resources
This academic review of Vincent Van Gogh: Into the Undergrowth at the Cincinnati Art Museum was published under First Student Review (found starting on page 1).
Published Editorial Articles
Denison University
An article about One Love Foundation featuring an interview with a student about her work with the organization on Denison’s campus.
LOFT.com
An SEO-driven article featuring tips and tricks for building a work wardrobe.
Style 101: Step Up Your Cold Weather Fashion Game
LOFT.com
An SEO-driven article highlighting essential buys and outfit ideas for winter styling.